Hirsch & Mann were invited by Stink Digital to turn an everyday off license store into a mini orchestra performing for every person who picked up a Red Stripe.

The experience was created using different electromechanical instruments throughout the store using everyday items such as: bottles, cans, Tetra Pak containers, etc. Hardware and software was developed to create the experience for one night, capturing the genuine reactions of the Red Stripe seeking shop customers.

I was responsible for the MIDI to DMX mapping system for the Arduino controlled instruments orchestration using MaxMSP.